Freshly Cosmetics increases sales by 3.3% in 2023 to 46.5 million euros

The digitally native and sustainable cosmetic brand, Freshly Cosmetics, has seen a 3.3% surge in sales in 2023, culminating in an impressive 46.5 million euros in revenue, with a customer base exceeding 1.5 million, as stated in a press release.

In particular, the natural cosmetics label, marking its eighth year, currently offers its diverse product range across 36 countries via its website and multiple marketplaces.

Dedicated to embracing omnichannel strategies, the online-born company expanded its presence in Spain by inaugurating a total of 18 stores throughout the country, in addition to partnering with various retailers in Spain, Italy, and Portugal.

New slogan and logo

Entering the new year, the company has unveiled a fresh motto, “Science works better with love,” reaffirming its brand values and founding principles. Thus, Freshly Cosmetics continues to uphold its vision and commitment to the planet and the future, striving to assist individuals in adopting healthier lifestyles while championing sustainable and transparent cosmetics practices that respect the environment.

Furthermore, in 2024, the company has also embraced a visual and verbal identity overhaul, introducing a more legible logo to accompany its renewed direction.