Returns specialist Zigzag announces “extensive rebrand”

Tech-driven retail returns giant ZigZag has undergone an extensive rebrand as a celebration of  its “growth… maturity and international expertise”.

The refresh includes new branding, logo, website and identity “to reflect its position as the pioneer of digital returns since 2015 and as a trusted partner to some of the biggest and most innovative global retailers including Selfridges, Frasers Group and New Look”.

Part of Global Blue, ZigZag said it has also brought in more leading fashion brands including Mint Velvet and AYBL.

In addition to the rebrand and growth, ZigZag said it has introduced a range of new products. This includes new software to enable in-store return kiosks, already introduced within New Look stores nationwide, as well as a Returns Reporting Hub, to support its retail partners with implementing paid returns.

Visitors to the new website will see “reinvigorated messaging and content”, including a new lead slogan ‘We are returns’, to reflect ZigZag’s “expertise and position as a trusted provider in the global returns space”. 

Also, it said a greater focus has been placed on innovation and case studies with a new ‘knowledge hub’ bringing industry insights into one place “for a simpler user interface”.

“The messaging from ZigZag is clear; it knows its stuff and it has no intention of slowing down. [The] aim is to drive more loyal shoppers, more profitable retailers and more sustainable retail”, it said. 

CEO Al Gerrie added: “The rebranding strategy lays down a marker of our achievements to date and after an unprecedented period of growth and innovation it seemed the time was right for our brand to reflect our status within the global returns space.

“We are also building out new functionality and have some exciting plans for 2024.”