Reddit is now a publicly listed company, with its years-long mission towards an I.P.O., which has required significant restructuring of its business and platform, now realised. After launching at $34…
Read More
Snapchat’s launching filters as an ad option, with brands now able to sponsor AR filters in the app, which users can then add to their posts. As you can see…
Read More
Finally, the Threads team is listening to me. Back in October last year, I posted this: Now, that’s pretty much exactly what Threads is testing, with a new feature that…
Read More
Google has announced a new integration with Disney’s Real-time Ad Exchange (DRAX), which will enable Display and Video 360 advertisers to expand their campaigns to appear on Disney properties. Last…
Read More
YouTube has announced a new #WomenofYouTube Mentorship program, which is designed to “educate and uplift” female creators by partnering them with other women creators for coaching, advice, and general support….
Read More
A common mistake advertisers make is that they are too quick to make changes. They fire up their campaignThe campaign is the foundation of your Facebook ad. This is where…
Read More
YouTube’s testing an update within its viewer retention charts in YouTube Studio, which will soon enable creators to dig into how different segments of their audience are engaging with their…
Read More
TikTok is looking to expand its perks that live-streamers can offer to subscribers, with a range of new options now being tested in the app. TikTok first announced live subscriber…
Read More
In response to various requests from developers, X (formerly Twitter) is rolling out a new API access process, which will enable API subscribers to get an extra 10k posts within…
Read More
If you’re a Meta advertiser, you’ve experienced this. You face the task of running ads that will drive more purchases or sign-ups, but they are utterly failing. Your ads aren’t…
Read More