How Meta Could Improve Ads Optimization
We’re entering a new era of ads optimization driven by broad targetingIn most cases, mention of Broad Targeting refers to the removal of all potential targeting filters: No custom audiences,…
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No Gender in Audience Controls
This could be a problem. When using Advantage+ Audience, you can adjust gender within audienceThis is the group of people who can potentially see your ads. You help influence this…
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300 Custom Audience Limit Jon Loomer Digital
A 300 custom audienceThis is the group of people who can potentially see your ads. You help influence this by adjusting age, gender, location, detailed targeting (interests and behaviors), custom…
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Your Most Important Skill – Jon Loomer Digital
Your most important skill as an advertiser is that you experiment. And not only do you experiment, you have a possibly weird passion for it. You live in a constant…
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Do This for Non-Purchase Conversions
By “non-purchase,” I’m talking about leads, registrations, custom events for website engagement, and any other type of light-touch action. These are conversionsA conversion is counted whenever a website visitor performs…
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Custom Events Can Break Custom Metrics
I love to use custom events, but this issue stumped me forever… I’ll add a custom event to a custom metric formula, and it’ll use a weird string of characters…
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Common Ad Set Optimization Mistakes Advertisers Make
The path to successful Meta ads campaignsThe campaign is the foundation of your Facebook ad. This is where you’ll set an advertising objective, which defines what you want your ad…
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Ads Reaching the Wrong People?
Advertisers often complain that their ads reach people beyond the selected age, gender, or location. This is usually because they received comments from people who shouldn’t see their ads. There…
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A Guide to Standard Events, Custom Events, and Custom Conversions
One of the most critical elements of Meta advertising is the ability to define important actions that happen on your website or your owned properties. Once defined, you can pass…
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Use 4×5 Creative for Feeds
Don’t be so quick to crop… When you upload a 9×16 image or video when creating an ad, Meta asks you to crop or upload new creative that are square…
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