Report Looks at How Top Brands Are Winning on TikTok
Looking to up your TikTok marketing game? This will help. CreatorIQ recently partnered with TikTok to conduct an analysis of how brands are using the app and which ones are…
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Meta Launches Custom AI Bot Creation Platform in the US
The next step of Meta’s AI push is here, with Meta launching its new AI Studio platform in the U.S., which will enable anyone to create their own AI bots,…
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X Shares Insights Into Olympics Engagement
Despite reports of limited growth at X, the platform itself is touting new record high engagement numbers for the Olympics, as it looks to showcase the ad placement opportunities that…
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Use Ad Recall Lift for Engagement Campaigns
Use Ad Recall Lift for engagement campaigns… What is Ad Recall Lift? You can access these metrics by customizing columns in Ads Manager. There are three metrics you can use:…
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Focused Ad Strategy: Don’t Do It All At Once
You don’t need to do it all at once… You have multiple company goals, so you have campaigns for sales, leads, and maybe even engagement. You have separate ad sets…
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Is Remarketing Still Relevant? – Jon Loomer Digital
There was a time when I spent the majority of my budget on remarketing. I used a combination of general remarketing (all website visitors, email list, and post engagement) and…
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When Are Audience Suggestions Necessary?
When using Advantage+ Audience, you have the option of providing audience suggestions. Otherwise, Meta prioritizes people based on pixel data, conversion history, and prior engagement with your ads. Do these…
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Why Does Meta Limit Feature Availability by Objective?
Why does Meta do this? I decided I wanted to leverage three different features in a test. I quickly realized how difficult — even impossible — that would be. The…
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View Event Coverage for Server and Browser Events
Meta is rolling out Event Coverage. This provides more insight into whether you’re following best practices with your server and browser events. Here’s what you need to know… What It…
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Publicis Groupe Acquires Influencer-Marketing Giant Influential
Publicis Groupe has entered into an agreement to acquire Influential, the world’s largest influencer marketing company by revenue, according to a company announcement. Published reports indicated the deal was worth…
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