TikTok has added another element to its integration with Adobe Express, with over a million copyright-free songs and sounds from TikTok’s Commercial Music Library now also available in the app….
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Reddit’s revising its comment stream ad placement, as it looks to provide more ways to reach Reddit users where they’re most active. As you can see in this example, Reddit’s…
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Now that audience segments are available for manual Sales campaigns, it opens up all kinds of fun opportunities for testing and learning. That’s what this post is all about. If…
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Looking to prepare yourself for the next stage in your marketing career? This will help. LinkedIn recently partnered with Ipsos to dig into what the next generation of B2B marketing…
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The next stage of digital marketing is coming to TikTok, with the platform’s new “Symphony” marketing management platform to include a new option that will enable brands to deploy virtual…
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Oh, Elon Musk is going to love this. Today, YouTube has announced a new option that will enable users to add their own notes on videos to provide “relevant, timely,…
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Snapchat has announced a new, third-party brand safety and suitability measurement solution, in partnership with Integral Ad Science (I.A.S.), which will give Snap advertisers more peace of mind as to…
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Let’s test Advantage+ Audience… Questions One of the mysteries of Advantage+ Audience is how your ads get distributed. Advertisers have the option to provide an audience suggestion. But, that’s just…
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After testing out AI summarized comment topics on regular uploads in the app, YouTube is now also trying out the same for live videos, with comments separated into topic groups…
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Meta’s all-out AI push has taken a hit, with the company forced to scale back its AI plans in Europe amid concerns around how it’s looking to fuel its AI…
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