How to Approach Country Targeting
How should you approach country targeting? I don’t recommend a one-size-fits-all approach to this. There are several factors to consider, but you have options. Split Up Countries By Ad Set…
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LinkedIn Adds New Elements to its Newsletter Creation Platform
LinkedIn has announced some new updates for its newsletter creation platform, including an updated reader UI, and new tools First off, LinkedIn’s newsletter display has been updated, with the comments…
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X Launches Advanced Analytics for X Premium Subscribers
X’s new and improved profile analytics element is here, with X Premium subscribers now able to access more specific insight into their performance, with data on total impressions, engagement rate,…
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Threads Adds Live MLB Scores to Encourage Sports Engagement
Here’s a small, but potentially relevant platform update. After adding live scores for N.B.A. games back in March, Threads is now also integrating real-time Major League Baseball (M.L.B.) scores as…
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YouTube Tests Image-Based Search via Google Lens
YouTube’s trying out a new search option, with some users now able to use Google Lens to search for YouTube clips related to an image. As you can see in…
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LinkedIn Launches Premium Company Pages
LinkedIn’s officially rolling out its new Premium Company Pages offering, as it looks to get more SMBs signing up to its expanded business profile offering. LinkedIn’s been developing its Premium…
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LinkedIn Adds New AI Assistance Tools for Job Seekers
Given that LinkedIn’s parent company Microsoft has invested billions into A.I., it’s no surprise to see that LinkedIn is also integrating more and more generative A.I. features, as it looks…
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WhatsApp Expands Video Group Chats to 32 Participants
WhatsApp has announced some new updates for video calls in the app, including expanded group chats, improved screen-sharing, and speaker highlights. The main addition is its expansion of group video…
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TikTok Launches New Musician Interview Series to Promote Top Artists
TikTok’s looking to further enhance its connection with the record industry, this time via a new series of artists spotlight interviews to help promote their music in the app. As…
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Most X Users Rely on the App for News Content, Research Shows
Pew Research has published a new overview of how people are using social media to access news content, which highlights some concerning trends as we head into the prime U.S….
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