TikTok Shares Insights into Key Considerations for Brand Marketing
Looking to up your TikTok game? I mean, you probably wanna’ be quick, considering it may well be gone soon (at least in the U.S.), and if you are looking…
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YouTube Announces Roll out Plan for Thumbnail A/B testing
After working on the option over the last year, YouTube has finally announced a roll out plan for its new thumbnail A/B testing option for video creators. YouTube originally announced…
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Schedule Individual Ads with Manual Sales Campaigns
You can schedule individual ads now… Have you ever wanted to set a schedule for an individual ad rather than at the ad set level? Maybe you want to have…
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The Power of Nostalgia in Social Media Marketing [Infographic]
Nostalgia, and awakening memories of times past, has long been a great way to spark emotional reaction, and emotional reaction is the key to driving engagement and resonance on social…
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Instagram Chief Shares Insights Into its Algorithms, Creator Monetization, and More
What are the key factors driving post reach on Instagram? Do you need to post Shorts to gain any traction in the app? What’s Instagram’s current focus in amplifying certain…
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5 Big Updates to Meta Sales Campaigns
There have been several recent changes to Meta Sales campaigns that could be hugely impactful, if not transformational. It only makes sense to dedicate a post to highlight them. In…
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Google Launches New Connected TV Ad Placement Options
Google has announced a new way to display your ads on connected T.V. sets, via its Google T.V. network, which is available on selected smart T.V.s and O.T.T, devices. As…
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YouTube Tests Comment Topic Sorting on Shorts Clips
After experimenting with its automated comment topic sorting on regular video uploads over the past few months, YouTube’s now expanding its test of A.I. generated comment summaries to Shorts clips…
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OpenAI Appoints Former Leaders from Nextdoor and Instagram to its Team
OpenAI is bringing in some social media big guns to help take its business to the next stage, with former Nextdoor CEO Sarah Friar coming on board as CFO, and…
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YouTube’s Updated Desktop UI is Now Available to All Premium Subscribers
YouTube’s controversial desktop redesign is now available to all YouTube Premium subscribers, as the platform continues to work on its new format, which will ideally, eventually provide a more intuitive…
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