Is the Learning Phase Changing?
Most Meta advertisers know all about the learning phase. It’s the period of time when Meta’s systems are learning from your results to better optimize. You generally need up to…
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X Tests Communities Quick Link in Bottom Nav Bar
I remember when Twitter was extremely hesitant to add too many options to the bottom bar in the app, and even flip-flopped on whether to give “Moments” its own quick…
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AI Providers Cutting Deals With Publishers Could Lead to More Accuracy in LLMs
While many have proclaimed the arrival of advanced generative AI as the death of publishing as we know it, over the last few weeks, we’ve seen a new shift which…
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AI Providers Cutting Deals with Publishers Could Lead to More Accuracy in LLMs
While many have proclaimed the arrival of advanced generative AI as the death of publishing as we know it, over the last few weeks, we’ve seen a new shift which…
Read More
X Tests Communities Quick Link in Bottom Nav Bar
I remember when Twitter was extremely hesitant to add too many options to the bottom bar in the app, and even flip-flopped on whether to give “Moments” its own quick…
Read More
Meta Verified Users Can Now Restrict DM Requests to Other Paying Users Only
After testing it out over the last year, Instagram will now enable all Meta Verified subscribers to restrict their DM requests to other verified users only, adding another perk for…
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US Apeals Court Fast-Tracks Hearing Over TikTok Sell Off
Another element of TikTok’s pushback against the U.S. sell off push is set to be fast-tracked by the Court of Appeals, with a suit initiated by a group of TikTok…
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Snapchat Shares New Data on Ad Campaign Performance
Snapchat has published a new study into the variance in impact of branding and direct response campaigns, and which actually drives more direct sales activity in the app. The study,…
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YouTube Rolls Out In-App Games to More Users
After testing it out with selected users over the past eight months, YouTube has now launched its new “Playables” in-app games offering to more users in the U.S., U.K., Canada…
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TikTok Launches Management Platform for Creators
TikTok has launched a new dashboard where creators will be able to manage all aspects of their TikTok presence, including video uploads, editing, performance analytics, and more. Called TikTok Studio,…
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