X Pitches Potential Ad Partners on New Opportunities
Can X (formerly Twitter) win advertisers back, and get its main revenue stream back to at least the level that it was before Elon took over? X’s ad revenue is…
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Meta Opens Up its VR Operating System to Third Party Hardware Makers
If Meta really wants its metaverse to take off, it needs to facilitate broad access, similar to the approach that it’s taken with its social apps. For Meta, the real…
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Instagram Adds New Options for Creator Subscriptions
Instagram has announced that it’s now facilitating over 2 million creator subscriptions in the app, providing more opportunities for people to make money doing what they love via IG. Instagram…
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TikTok Ban Bill Moves a Step Closer with the Senate to Vote on the Proposal Shortly
The push that could see TikTok banned in the U.S. progressed a little further over the weekend, with the bill now poised to come before the Senate this week or…
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Elon Musk’s Push for Free Speech Shows Clear Bias Towards His Own Interests
Elon Musk is always talking about freedom of speech, how he believes that anyone should be able to say whatever they want, and how X (formerly Twitter) will allow its…
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Meta Announces Upcoming Ads Showcase at Newfronts 2024
Meta has announced its upcoming IAB Newfronts event, which will feature a range of internal experts discussing the company’s latest ad updates, with a focus on its improving AI tools…
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Number of Ads Per Ad Set
How many ads should be in an ad set? There’s an official recommendation from Meta on this. A Help Center article titled “About Managing Ad Volume” says the following: Use…
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4 Ways to Approach Creative Testing with Meta Advertising
Creative testing with Meta advertising is an inexact science. It seems every advertiser has their own approach. Some will swear it’s the “right way,” but the best option for you…
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X Adds Streamlined Ad Set-Up, Using AI-Based Targeting
X (formerly Twitter) has launched a new, simplified process for launching X ads, which makes it easier to get a campaign up and running, by using X’s AI targeting tools…
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Meta Announces Screen Smart Series for Parents in the US
Meta’s running a new series of workshops across the U.S. which are designed to better equip parents in managing their child’s screen time, while also highlighting the potential risks of…
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