xAI Previews Coming Image Queries in its Grok Chatbot
xAI, the AI arm of X Corp, has previewed the next stage of its Grok AI model, with the upcoming Grok 1.5 able to incorporate multimodal inputs within its queries….
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Snapchat Announces New Activations for Festival Season
Snapchat’s looking to help its users get into the festival season spirit, with a range of themed Lenses and content challenges aligned with Summer celebrations. First off, Snapchat will be…
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Meta Expands its Tests of Generative AI Features as it Looks to Play a Bigger Role in the Space
While more and more generative AI features are being added to social media apps every other week, I’m still yet to see a killer use case for AI in a…
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How to Win the Meta Ad Auction
Most Meta advertisers know that an auctionFacebook uses an ad auction to determine the best ad to show to a person at a given point in time. The winner of…
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X Offers New Incentives to Get Brands to Sign Up to X Verified for Organizations
Not sure that this is a great sign for the viability of X’s subscription revenue plan. This week, X (formerly Twitter) launched a new offer for brands that are willing…
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Meta Tests DMs on Threads via Instagram Inbox
Good news: You’ll soon be able to send DMs on Threads. Bad news: They won’t be via a dedicated Threads inbox. This week, Meta launched a new live test of…
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X Offers New Incentives to Get Brands to Sign Up to X Verified for Organizations
Not sure that this is a great sign for the viability of X’s subscription revenue plan. This week, X (formerly Twitter) launched a new offer for brands that are willing…
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A Test of Lead Quality
I’m running a new test… About a month ago, I told you about a lead quality test I was running. It meant to compare results of three different optimizationThe Performance…
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Special Ad Categories for ASC
Another update to Advantage+ Shopping Campaigns… When Advantage+ Shopping Campaigns were first introduced, Special Ad Categories did not qualify. If you were promoting something related to Credit, Employment, Housing, or…
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Instagram Confirms Profile Notes Are Coming to All Users
Instagram has confirmed that it will soon display Notes on user profiles, providing another way to use its conversation-prompting Notes option to spark more engagement. As you can see in…
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