In college, I took an advertising class. It taught me what I needed to know about traditional advertising, but the social media portion wasn’t as expansive. When we covered Facebook…
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If you have a promising idea for an online e-commerce business, it’s important to create an e-commerce business plan to ensure your vision has enough stock to be profitable.
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Studies show that 76% of consumers research a business online before visiting in person. That means having a website and building web pages that provide the information consumers want to…
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We’re all familiar with Flo from Progressive, right?
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Determining which of your marketing efforts are driving conversions and sales can be challenging — but it’s critical if you want to increase ROI, revenue, brand awareness, conversions, campaign success,…
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As a copywriting tactic, the postscript (P.S.) has made its way from standard direct mail copy to email marketing copy. With the right approach, all companies need is two paragraphs,…
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In my early days as a content marketing manager, I was asked a tough question: how often should you blog to see results?
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How many days of the year are you encouraged to dress and goof around at work? Probably just one — Halloween — and even then, it can be hard to…
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Every time I think I have this whole marketing thing down to a science, something changes in the blink of an eye. And if you’re a marketer like myself, you’ve…
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In my experience, sales and marketing Excel templates can help you expedite your data analysis and reporting. To help those of you looking for a way to sharpen your Microsoft…
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