The role will lead strategy, innovations, communication, media and all other marketing activities in building and realizing the ambition of the snacking category.
– Must have led a western snacks business for 3-4 years as their current or previous role. Also done sales for a few years.
– Must have worked in established set up of large FMCG companies, has interfaced and collaborated across functions like R&D, Supply Chain, sales, legal.
– Be able to build and measure brand equity, sales/shares to get Too Yumm in the top 3 brands nationally.
– Must have launched Innovative new products/communication in market in recent past.
– Need to have a – claim to fame- as regards a disruptive/innovative project launch, building a category etc.