Key Result Areas Supporting ActionsTo ensure doubling of the Current AUM and outperformance on a sustained basis.To continuously iterate the ideas based on risk/return dynamics.To manage and maintain a self-motivated team of Analysts.To create market intelligence within the team.To have extensive meeting/s with corporates, their vendors and their customers.To have a periodic review of the current and possible Investments ideas and strategies.To successfully launch and implement New SchemesTo launch and implement niche schemes in the otherwise crowded market.To extensively work on relevant and sustainable thesis which would appeal to the Investors.To identify and appointment of business partners.To have parallel/concurrent focus on development of IFA, Regional and National Distributors.To devise and implement engagement initiatives on Digital Platforms like Corporate web Site, Seminars, Personal Meetings, etc.Strong communication and branding of the PMSTo devise and implement digital initiatives to communicate philosophy, thesis and knowledge series with existing clients and also with prospects.To showcase periodic market/thematic studies which would help brand existing products, help new launches and create brand identity for ABM and ABC.To handle and manage Fund AccountingTo ensure scale migration of the currently outsourced Fund Accounting function to be in-house.To focus and devise strategies having customer service orientation.To build the next level of Customer Service so as to create greater degree of trust, improved disclosures in Reports and Communication Practices/Granularity in Explanations/upfront and voluntary disclosures.