Acts as the highest-ranking employee in the marketing department
Assists in the interviewing, hiring, and training of key marketing staff members, including marketing managers and consultants
Research and analyses market trends, competitor offerings, demographics, and other information that affects marketing strategies
Uses research findings and analysis to provide direction to marketing managers regarding upcoming marketing projects, new products or services, and overall strategy
Identifies areas for improvement in product offerings, sales tactics, marketing strategy, and promotional activities
Approves all marketing campaigns and plans before they are implemented
Weighs in on important decisions involving product advertising, packaging, media channels, and branding
Maintains the department’s budget and ensures all marketing activities are cost-effective
Works with other company officers to establish budgets and marketing objectives
Monitors marketing and sales performance and adjusts strategies as needed
Adheres to and implements all company policies and procedures
Marketing Officer Skills and Qualifications:
Any Graduation Degree or MBA(Marketing), Extensive Marketing Experience, Understanding of Business Practices, Budgeting, Financial Knowledge, Computer Proficiency, Client Relationships, Writing, Public Speaking, Creativity, Innovation, Adaptability, Leadership, Managerial Skills.