Job Description
We are looking for a person excited about Digital Marketing to manage all our digital marketing activities (eg. Facebook, Google etc.) of our Mumbai corporate office. The role is a full-time role based out of our Mumbai office.
Job description:
Develop Search Engine Marketing (SEM) programs,
Responsibility for planning and budgetary control of all digital marketing
Set and meet key performance indicators for digital campaigns
Execute targeted paid search, Email marketing, PPC campaigns with a heavy emphasis on Facebook
Track data and analytics to measure ROI and effectiveness of campaigns
Execute website analysis using a variety of analytics tools including Google Analytics.
Tracking conversion rates and making improvements to the website
A/B test client and internal landing pages for optimal effectiveness
Ensure all products and campaigns are optimized for search
Analyze audience sentiment across social media network
Review new technologies and keep the company at the forefront of developments in digital marketing
Requirements:
Basic knowledge of Facebook ad targeting
Basic knowledge of website optimization, with a focus on landing page conversation and A/B testing
Basic knowledge of Google Analytics.
Prior experience in handling digital marketing is preferred
Excellent communication skills, both oral and written
Excellent interpersonal and presentation skill
Logical, analytical thinking skills
Knowledge of and ability to use various research tools
Organized and excellent interpersonal and writing skills
Educational Qualifications:
Bachelor of Mass Media, Bachelor of Management Studies
Candidates from Ketto, Milaap, Impactguru, Wishberry preferred.
Candidates willing to intern can also apply. Internship will be paid.