1) Quality acquisition of Current Account & Saving Account for Resident / Non-resident Indian by going out into the market & catchment area.
2) Ensure quality sourcing of new customer to sell different banking product like Demat Account, Life Insurance, Credit Card etc
3) Penetration of Fixed Deposit to existing & new customers
4) Generate leads of customer through referral, meeting branch walk-ins customer, associates, e-mailing, direct mailing, ATMs & cold calls in the catchment area.
5) Ensure quality customer service is delivered
6) Meeting productivity norms as defined through support of channels & own efforts