Develop a deep understanding and knowledge of our Product, Audience & Buyer Personas for all three components (SaaS, Network, Market Place)
Lead, motivate, mentor, and grow the marketing and demand function within the marketing team
Leverage organic & paid channels (Online & Offline) to drive top funnel, lead velocity and product trials. Own qualified demo targets for SaaS and Network
Scale growth and optimization efforts including website visitation, landing page conversions, email and content conversions, SEO, SEM, paid acquisition and field marketing, product marketing for implementing a multi – channel acquisition strategy
Use data – driven marketing strategy to identify trends/patterns and key opportunities f