Marketing Specialist Full Time

Experian Data Quality is a global leader in providing data quality software and services. We help our clients to proactively manage the quality of their data through world class validation, matching, enrichment and profiling capabilities. With flexible SaaS and on – premise deployment models, Experian Data Quality software allows organizations around the world to truly connect with their customers by delivering intelligent interactions, every time.

We are looking for a Senior Digital Marketing Specialist to join our high – performing marketing team in a time of exciting transformation and growth. In this role, you ll oversee SEO strategy development, implementation, tracking and performance. You will serve as an expert in search engine through insights and analysis, and should have strong proven experience working in a dynamic and complex SEO campaign.
Experian Data Quality recently launched a new website and across the next 24 months, we re looking to dramatically broaden our digital engagement strategy. Key areas of focus include rapidly scaling our ecommerce offering, improving personalization and data – driven targeting, expanding Experian Data Quality s digital brand resonance across broader data management categories, and much, much more.
The Senior Digital Marketing Specialist will work with a team of talented digital and content marketers and marketing operations professionals to expand our digital footprint and drive revenue growth through digital channels.
Core responsibilities:
Continuous optimization of Experian Data Quality s web entities, for higher natural rankings and incremental natural search traffic and conversions
Management of retargeting and other audience based advertising campaigns
Designing and launching AB and multivariate testing of web pages
Extensive reporting and analysis of results to drive future optimizations
Monitoring and applying industry trends to keep Experian Data Quality ahead of the curve

Requirements:

BABS required
2+ years experience
Experience managing SEO in – house or at an agency; B2B experience preferred
Experience with Moz and other SEO reporting and analytical tools
Strong working knowledge of Google Analytics
Analytical capability with business analytics experience – to build and create insights for recommendations
Strong understanding of AB testing, funnel optimization, traffic analysis, and personalization
Adwords certification a plus

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