Engine Marketing -Gurugram Full Time

Plan and execute all SEM, Social media and display advertising campaigns
– Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
– Identify trends and insights, and optimize spend and performance based on the insights
– Brainstorm new and creative growth strategies
– Plan, execute, and measure experiments and conversion tests
– Utilize strong analytical ability to evaluate end-to- end customer experience across multiple channels and customer touch points
– Instrument conversion points and optimize user funnels

REQUIREMENTS
– Proven working experience in Digital marketing and SEM and success managing PPC campaigns
– Well-versed in performance marketing, conversion, and online customer acquisition
– Up-to-date with the latest trends and best practices in online marketing and measurement
– Experience with A/B and multivariate experiments
– Experience with website analytics tools (e.g, Google Analytics)
– Hands on Experience in setting up and optimising Google AdWords campaigns
– Must have Adwords Editor knowledge
– Strong analytical skills and experience generating SEM reports
Google Adwords certification a must !

Tagged as: sales / bd