Launched in 2007 in Gurgaon, India by Aloke Bajpai and Rajnish Kumar, ixigo is India s leading travel search marketplace, connecting over 80 million travellers with content & deals from over 25, 000 online & offline travel & hospitality businesses. ixigo aggregates and compares real- time travel information, prices & availability for flights, trains, buses, cabs, hotels, packages & destinations.
ixigo s mission is to simplify the lives of travellers by building apps that make their travel search and planning hassle- free and it has won several awards in its journey, including the TiE- Lumis Entrepreneurial Excellence Award and the NASSCOM Top- 10 Emerge Award. ixigo s investors include Sequoia Capital India, Fosun Kinzon Capital, SAIF Partners, MakeMyTrip & Micromax.
Role & Responsibilities
You will be instrumental in conceptualising and planning various brand initiatives including ATL, BTL and Social. You’ll work closely with the in- house video, content, design and brand team to ideate and execute all consumer- facing campaigns.
Key responsibilities will include:
Building a unified design, tone, and voice to deliver effective brand communication. Converting briefs into impactful copy and visual/ video communication
Leading creative vision, design and execution of all marketing initiatives, including cross- platform product integration, partner promotions, display campaigns, emails, print ads, TVCs, social creatives and branding