Digital Ad-Operations Manager (DAM) Full Time

DAM will be responsible for trafficking and optimizing advertising campaigns that includes display, branded content, as well as video assets, from campaigns that are directly sold by the ad sales teams as well as derived from programmatic buys.

S/he should be a self-starter and DFP guru, and should be comfortable working with internal and external stakeholders – ensuring that we exceed our client’s expectations for delivering campaigns accurately. DAM will also be responsible for executing the marketing campaign for our digital assets as well, at optimal cost efficiency.

S/he will need to put in place effective partnerships with various ad networks as well as ad-agencies to ensure revenue maximisation on our inventories.

Essential Job Functions

Execute and implement digital advertising campaigns to ensure accurate impression, performance, and revenue delivery.

Consistently monitor inventory tp ensure successful delivery of all active campaigns

Coordinate with client services team to obtain creative asset materials, and launch digital advertising campaigns.

Execute trafficking of new contracts from the contract management system (Operative) to the ad-serving platform (GAM Google Ad Manager). Review to ensure accurate scheduling details are included, and clarify any ambiguities.

Maintain pre and post-launch QA process for all ads (3rd Party tags, custom/native creatives), assuring that all ads meet creative specs, and are tracked properly both internally in GAM, and by external 3rd parties.

Collaborate with Revenue Operations and Client Services Management teams to review, optimize, and ensure success of campaigns based-on campaign KPIs.

Work with Marketing Head in developing digital solutions, positioning them to clients, and establishing plans and processes to fulfill across multiple markets before the sales team goes to market.

Work with Sales Managers and Account Managers to develop and execute growth strategies of our key accounts

Report on performance of digital marketing activities, identify and implement improvements

Maximize digital profitability through monitoring and managing audience extension and digital operational costs

Develop and plan strategy to maximize ROI with audience extension digital campaigns across multiple properties to increase client retention and maintain these high retention standards

Serve as main liaison to digital vendors, managing these partnerships and aligning vendors with each local properties needs to maximize these relationships

Qualifications and Job Requirements

Education: Bachelors Degree or Higher3+ years of digital marketing experience

2+ years of experience working in a digital advertising operations or fulfillment role

2+ years of experience in customer service working directly with sales and marketers

Comprehensive knowledge of digital marketing including SEM, SEO, social, content marketing, reach extension, programmatic, video, display advertising and website development

Proven success at multi-tasking and working in a fast paced environment

Tagged as: sales / bd