Account Manager – Digital Full Time

Business Development

Job Profile and skill set

Lead the strategy, development, execution and optimization of paid digital efforts, including display, affiliate mobile, video, social and SEM

Lead and own strategies that drive high-quality traffic to website/store and ultimately convert to units

Continue to build in-house media buying capabilities across social, display and video

Prove out efficiency and effectiveness of in-house media buying

Partner with retail, e-commerce and direct channels to align digital marketing campaigns against channel specific business objectives.

Own digital marketing budget, allocations, forecasting, results and reporting

Closely align with the traditional and website leaders to ensure the cross functional plans provide optimal business results

Utilize media analytics and tools to maintain and/or develop effective reporting standards

Drive development and management of co-marketing / Impact media / and co-branded partnerships

Manage and develop a digital media team to achieve excellence through high performance initiatives, goals and partnerships

Stay abreast of new digital media trends and the overall digital environment.

The successful candidate will be responsible for driving strategy, planning, execution, and performance for all paid digital media, ultimately building brand awareness, generating website and store traffic, and deepening customer engagement.

Education

MBA, PG Mass Communication or graduate from a good university with a great track record

Qualifications

Minimum 3-8 years of progressive digital marketing experience required. Digital agency experience preferred

Track record of delivering multifaceted digitally driven campaigns from strategy through execution

Proven expertise for building a digital buying team

Proven track record of managing the media planning and strategy for a large account

Strong track record of leveraging data driven research/analysis to drive strategic direction and optimize marketing programs

Proven expertise of b2b lead generation

Creative thinker and innovator

Collaborative leader working in highly integrated team environment

Exceptional relationship building and people management skills as well as the ability to prioritize, multitask, focus, lead, influence and delegate while working in fast-paced and demanding situations.

Strong written and verbal communication skills required

Must have strong consumer understanding skills, ability to translate customer insights into successful digital marketing programs and a high degree of creativity to find new, compelling ways to reach and communicate to consumers

BS/BA required, MBA preferred

Other requirements:-

Other requirements:- Experience of the digital domain is essential. Candidates from mid-sized agencies preferred.

Tagged as: sales /bd internet marketing