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Responsible for Modern retail business.
– Manage Go to market strategy for the category
– Promotional Marketing : Aligning with Marketing Calendar, Branding, Planogram
– Brand custodian at various Trade exhibitions, Retail conferences etc.
– Managing existing Modern Trade accounts & appointing new Local players in Modern Trade.
– Planning and implementing new product launches and developing market for new and existing products in modern trade business vertical .
– Focus and drive Channel expansion across the region and guide the Zonal teams
– Design and develop Consumer Promotional activities and provide support towards all brand activations
– Ensure World class buying experience is offered to the end consumers through best in class in shop demonstrations and experien
Tagged as: sales / bd
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