Build awareness and promote our product with our customer base in Delhi through social networking and continuous interaction Create a database of loyal customers through constant PR activities Develop Media relations strategy, seeking high level placements in print, broadcast and online media Coordinate all public relation activities Direct social media team to engage audiences across traditional and new media Monitor, analyze and communicate PR results on a quarterly basis Build relationships with thought leaders to grow industry awareness Maintain a keen understanding of industry trends affecting consumers and make appropriate recommendations regarding promotion strategy surrounding them