Saved Audiences for Advantage+ Audience
There’s an update to Advantage+ Audience. You can finally create and use Saved Audiences.
How It Works
Note that this feature is still rolling out and is not currently available for all ad accounts. If you have it, you’ll see a button to Save AudienceThis is the group of people who can potentially see your ads. You help influence this by adjusting age, gender, location, detailed targeting (interests and behaviors), custom audiences, and more. More at the bottom of Advantage+ AudienceMeta’s AI-powered targeting option. Meta will attempt to find your audience for you based on pixel activity, conversion history, and ad engagement. You can also provide targeting suggestions that Meta will initially prioritize before going broader. More.
Once you’ve entered both your Audience ControlsAdvertisers aren’t able to exclude locations or customize age targeting from directly within the ad set of an Advantage+ Shopping Campaign. But Audience Controls within the Ad Account Settings allow the ability to make these adjustments account-wide for all Advantage+ Shopping Campaigns. More and audience suggestions, click that Save Audience button. Then name and save your audience.
Next time you create an ad setAn ad set is a Facebook ads grouping where settings like targeting, scheduling, optimization, and placement are determined. More, click the “Use Saved Audience” dropdown in Audience Controls and select your Saved Audience.
Everything will be updated in one Audience section, rather than the separate boxes for Audience Controls and Advantage+ Audience.
Saved AudiencesA saved audience allows a Facebook advertiser to save often-used targeting settings to easily use later. More from Original Audiences
You can even select Saved Audiences that were created without Advantage+ Audience. When selected, you’ll get the message “Your audience has been updated to Advantage+ Audience.”
Maybe it’s a small thing, but Saved Audiences were missing from Advantage+ Audience until now. It’s nice to have this option.